INSPIRED BY PRIDE: HIGHLIGHTING LGBT INDIVIDUALS INSPIRING WORKS.

The yellow highlighter is a common tool seen and used in school and at work. What if we could give it some purpose? We created a unique ink capsule that can turn any yellow highlighter into a rainbow highlighter by simply capping it on and taking it off.

We showcased the Rainbow Ink by giving out Pride Cards that highlight inspiring works by LGBT individuals. They come in 6 designs featuring George Michael, Lady Gaga, Howard Ashman, Shakespeare, Virginia Woolf, and Oscar Wilde.

The catch? Would you still love those stories if you had known the author was part of the LGBT community?

We shared the Postcards on our Instagram account, so people could highlight the beautiful stories and help us spark the debate by sharing them on their Instagram Stories.

And asked influencers for the queer artists they got inspired by.

OUT AND PROUD @ PINK DOT SINGAPORE – Fans finally got their hands on it when we brought it on-ground at Pink Dot 2019 event.

And helped us out spreading pride and inspire others during the event.