Lovin' The Musical :: MC DONALD'S 

McDonald's wanted to win over Hispanic millennials and spark some brand love, so we found the perfect excuse to make a musical. First, we teamed up with rising star Leslie Grace, then brought in a millennial content creator to direct and choreograph the whole thing. The result? A perfect blend of beats, moves, and Lovin’

To build anticipation for the musical, we crafted a series of captivating trailers that premiered during the Premios Juventud gala—one of the most iconic and unmissable events for our audience.

And, of course, we followed the manual for handling a cast full of influencers: whip up some behind-the-scenes content to keep them busy and give users a more immersive experience.