For the worldwide launching of Narcos Season 2, we used what people hate the most: A spoiler letting them know how it ends.

Users loved it and Netflix did too.

Below are some examples of how we engaged the audience on the Narcos Facebook page.

Since the show was inspired by real-life events, we created a website where users could compare those events to the real story of Pablo Escobar.

Awards:

Clio Awards: Gold in Integrated Campaign / Bronze in Public Relations -- Product Launch

El Sol: Gold in Branded Content: Best Integrated Campaign in Branded Content

Webby: Honoree in Advertising, Media & PR – Brand Strategy / Nominee in Advertising, Media & PR – Best Launch

A-List Hollywood Awards: Silver in Best Use Mixed Campaign.

El Ojo Iberoamericano: Gold in EL OJO PROMO & ACTIVACIÓN: Lanzamiento / Bronze in EL OJO PR: Lanzamientos, re-lanzamientos y activaciones

ADDYs Local: Best of Show in Cross Platform / Gold in Cross Platform, Integrated Campaigns