SPANISH LESSONS :: NETFLIX
Pablo Escobar: drug lord, crime boss, linguist. When some tweeting fans pointed out that Narcos is pretty much free Spanish lessons, it gave us an idea to promote Season 2 of the show. Characters gave a brief Spanish lesson, teaching fans the phrases you don’t exactly learn in grammar school.
The internet was asking for it. We only pushed the content and waited for them to get hooked.
LESSON 1: "COME MIERDA"
LESSON 2: "TACAÑO"
LESSON 3: "TRANQUILO"
LESSON 4: "HIJO DE PUTA"
LESSON 5: "PATRÓN"
Awards:
Cannes Lions 2017: Gold – Direct Lions – Use of Social Platform / Gold – PR Lions – Content-led Engagement & Marketing / Silver – Promo & Activation Lions – Media & Publications / Silver – Promo & Activation Lions – Launch/Re-launch / Silver – Media Lions – Use of Branded Content - Bronze – Direct Lions – Low Budget/High Impact Campaign / Bronze–Cyber – Web Campaign, Media & Publications / Shortlist – Promo & Activation Lions – Low Budget/High Impact Campaign / Shortlist – PR Lions – Costs/Creative Performance PR Campaign / Shortlist – Cyber Lions – Media & Publications / Shortlist – Cyber Lions – Community Building/Management / Shortlist – Cyber Lions – Influencer/Use of Talent
One Show 2017: Silver in Film - Short Form Campaign / Silver in Film - Under 100K budget / Silver in Social Media - Branded Social Campaign / Silver in Social Media - Community building / Bronze in Branded Entertainment - Short Form Campaign
Clio Awards 2017: Gold in Branded Content -- Digital/Mobile / Gold in Film -- Commercials (between 30 seconds and 60 seconds) / Silver in Social Media -- Single Platform Campaign / Silver in Direct -- Social Media
Clio Entertainment 2017: Gold in Television/Streaming: Social Media // Multi Platform Campaign / Silver in Television/Streaming: Original Content // Branded Entertainment and Content
New York Festivals 2017: 2 Silver in Humor / Bronze in Household Products and Services
Epica 2017: Bronze in Online Campaigns - Media & Entertainment
Webby 2017: Honoree in Brand Strategy
El Sol 2017: Gold in digital / Gold in Branded Content / Gold in Promo & Activation / Gold in PR
FIAP 2017: Grand Prix en categoría de anuncios / Gold in Best Concept / Gold in Entertainment Innovation / Silver in Internet Innovation
Wave 2017: Gold in Cyber - Digital campaign / Gold in Promo - Products and services / Gold in PR - Digital and social / Gold in Branded Content - Use or integration of digital or social media / Silver in Promo - Digital and social / Bronze in Film - Branded Content
El Ojo Iberoamericano 2017: Grand Prix in Interactive / Gold in El OJO FILM: Comerciales de 31 a 120 segundos de duración / Gold in EL OJO INTERACTIVO: Acciones en redes sociales / Gold in EL OJO INTERACTIVO: Viral Marketing / Gold in EL OJO PROMO & ACTIVACIÓN: Promociones y activaciones en redes sociales / Gold in EL OJO CONTENIDO: Plataformas sociales / Gold in El OJO FILM: Contenidos creados TV, Cine y plataformas online / Gold in EL OJO PR: Acciones digitales y en redes sociales / Gold in EL OJO EFICACIA: Lanzamiento y relanzamiento de producto / Silver in EL OJO INTERACTIVO: Videos online / Silver in EL OJO DIRECTO: Acciones en redes sociales / Silver in EL OJO INTERACTIVO: Branded Content / Silver in EL OJO MEDIA: Mix de Medios / Bronze in EL TERCER OJO
DDB Bill Bernbach Award 2017 Grand Prix
Addys National 2017: Best of show 2017 Online/Interactive / Gold in Branded Content & Entertainment Campaign / Gold in Internet, Commercial Campaign / Gold in Film, Video, & Sound, Branded Content and Entertainment / Gold Online/Interactive Branded Content & Entertainment / Gold in Social Media, Campaign
Featured on Ads of TV - Top 6 interactive ideas of the week