The Creation of a Perfume :: CAROLINA HERRERA

As part Carolina Herrera’s overall strategy to present their new fragrances, the need was generated to develop a press kit that could communicate their spirit in depth. Such press kit is designed as an art book, a precious object and exceed in creative and content ambition the traditional conception which a press kit might have. We dived into the life of the Carolinas, mother and daughter. We also showed the creative process of producing a perfume, its olfactory map, or the advertising campaign used to sell it. To convey the information we divided the book into chapters that displayed the content in different ways, partly through text but also through purely visual chapters (such as the use of the relationship between colors to link it to the relationship between smells). Each chapter is thus an editorial piece itself, with chapters in question / answer format, chapters which work as a fairy tale, or chapters made up entirely of illustrations.